No.1
Korean Tea & Lifestyle brand that has grown
based on its outstanding product power
‘altdif’ is a leading Tea & Lifestyle brand in Korea as winning the award
in package design category of GOOD DESIGN KOREA with our signature triangle tea bag case
that has both functional and aesthetic point of view,
along with winning the highest score of 3 stars
in Superior Taste Award from International Taste Institute,
which also known as the Nobel prize in food industry.
Only 1
From blend tea to unique tea beverage : Leaf to cup
We are developing our distinctive techniques both in tea blending and tea beverage making
by operating offline Tea Bar as well as establishing ‘Korea Tea Specialist Association’,
the research and education institute directly operated by altdif.
Our research and techniques make our product stand out along with sensuous story-telling.
250+
Recipes that magnify ‘diversity’ of beverage
For the first time in Korea, we started operating a very unique ‘tea course’
which changes its menu and theme for every 3 months.
Since 2016, we have created the most trendy and original tea recipes
using unexpected ingredients like Makgulli, wasabi,
or even soy sauce and peppers while value diversity of beverage,
offering dairy-free, caffeine-free, vegan, and sugar-free options.
30 sec.
Time that takes for closing monthly reservation
It only takes 30 seconds to accomplish full-booking
for monthly reservation at altdif tea bar.
Average age of visiting customers is around 25,
which shows altdif is a brand that impresses Gen Z and Millennial
and wildly loved by young generations.
4.98
The most exceptional tea time you could experience
Our tea bar presents very unique tea course where you can experience the newest side of tea.
It consists 5 different seasonal tea menus with storytelling for 2 hours.
It’s proved globally loved from our english tea course for foreign customers held by Airbnb trip event
for once a week (in 2019-2020), which were rated 4.98 out of 5.
Applause
AWARDS
2021 GOOD DESIGN AWARD
The triangle tea bag sampler with altdif’s signature package design
has won the [GOOD DESIGN AWARD] in package category
which is the prestigious design award certified by Korean Government.
Our triangle tea bag case was created from an idea
that anyone can enjoy the delicate aroma of tea just by removing tea bags at the right time.
So it can also be used as a tea bag tray for discarded tea bags
after steeping by using environment-friendly waterproof paper
made by Origami style with no glue.
2022 SUPERIOR TASTE AWARD
All entries of altdif’s signature blended tea won the highest score of 3 stars at [2022 SUPERIOR TASTE AWARD],
one of the world’s most prestigious food and beverage awards.
Juries are composed of more than 200 professional taste experts
who were carefully selected based on their tasting experience;
they’ve been spotlighted by chef and sommelier competitions or top institutions
such as Le Guide Michelin and Gault & Millau from over 20 countries.
2022 SUPERIOR TASTE AWARD
Evaluation is conducted comprehensively in diverse fields like
flavor, aroma, texture, aesthetics, and etc under very strict blind screening,
only top-tier products are awarded out of tens of thousands of products around the world.
Space Odditea and Old Black Magic are altdif’s signature blend tea
that awarded highest score, created with inspiration
from various art forms such as music and films.
Our every blend has its own story and music curated
to make it easy to enjoy, even for those who are new to tea.
REVIEW
altdif is a Tea & Lifestyle brand
that blends the pleasure of a daily life with tea;
we make you experience the most sensuous moment
with tea under our vision of ‘We Blend Life’.
With a differentiated services such as tea course
and well-structured customer experience,
altdif was able to be supported from solid fans
who share our experiences of enhancing daily life with a cup of tea.
Please let us know if you would want to share our value
and explore the pleasure of a tea life.
We hope to spread out the delight moment of tea with you.
business@altdif.com
COLLABORATION
From local indie band to global hotel & resort brand,
altdif is expanding our partnerships and portfolios
through diverse forms of business collaborations.
We value and pursue interacted partnership that is sustainable,
value-oriented, and trustworthy beyond papers and numbers.
We are specialized in creating exclusive blended tea
that has your brand story, and tailored for your brand.
From consults in service concept developing and branding strategy
to offline events such as exhibitions, fairs, festivals, and classes,
we provide various tea-related contents and products.
Let us be with you when you need TEA for your brand.
Tea stayed in your imagination can be real with altdif.
business@altdif.com
Deep-dive Customer’s Experience
Product purchased in altdif is more than just a product.
It is closely related to customers’ lifestyle and value.
We provide deep-dive customer experience through multi-channels
to share our story, value and experience with you.
altdif-to-day
Check on us how are we doing!
We want to stay close to our customers
by sharing every altdif moments.
